FAQ

When was the Manhattan Cocktail Classic founded?

The concept dates back to the late 1800’s, but the first proper festival took place in 2009.

Who runs the Manhattan Cocktail Classic?

Is it affiliated with any suppliers, distributors, or media channels? The Manhattan Cocktail Classic was created by Lesley Townsend Duval and a small army of overwhelmingly talented freelancers and consultants. Recently the Manhattan Cocktail Classic has evolved into a full-time production run by seasoned cocktail veterans, spirit industry experts and event professionals.

The Classic is not affiliated with any suppliers, distributors, media channels, or other entities, and has no agenda, political or otherwise, beyond encouraging the world to drink better cocktails.

Is the Manhattan Cocktail Classic a non-profit organization?

No. The Manhattan Cocktail Classic is a mission-driven social enterprise, set up as an LLC in the state of New York.

Does the festival benefit a charitable partner?

Sort of. In lieu of naming a single charitable partner for the entire festival, our crowd-sourcing event structure allows sponsors and event organizers to support charities of their own choosing with the ticket revenues generated by their individual events. Everyone has a cause – and we want to enable people to support what they believe in.

When and where does the festival take place?

Planning for the 2017 Manhattan Cocktail Classic is currently under way and more information will be posted when it is available. Regarding location, the Classic is a decentralized festival: individual events take place in bars, restaurants, art galleries, hotels, museums, barbershops, theaters, libraries – basically anywhere and everywhere in the five boroughs that will tolerate our shenanigans.

Who attends the Manhattan Cocktail Classic? Enthusiasts? Professionals?

Enthusiasts, professionals, and people who are neither enthusiastic nor professional but who enjoy a proper drink now and again are all welcome to attend the festival. For enthusiasts, we've got a long list of fabulous ticketed seminars, tastings, parties, and pairings; for professionals, we've got the Industry Invitational. So whether you’re looking to improve your palate for pre-Prohibition era punches, to sample some of the city’s most creative cocktail and culinary pairings, or just to kick up your heels at some dangerously decadent cocktail parties, the Classic really does have something for everyone. (Well, everyone over the age of 21. Sorry, kids.)

What kinds of events take place during the festival?

The events run the gamut from purely educational to wildly experiential, and everything in between. Parties, pairings, seminars, soirées, lunches, brunches, tastings, tiki tours, punch parties, pig roasts...(we think you get the picture). The crowd-sourced line-up changes every year, so we're as eager as you are to see what 2015 has in store. And of course, we highly recommend you put yourself on our mailing list if you’re not already (or follow us on Facebook or Twitter) so as to keep one step ahead of the stumbling masses when we post new events to the calendar.

How much are tickets to these fabulous-sounding events?

Tickets range in price depending on the specific event, anywhere from $10 to $395. The Industry Invitational is open to members of the beverage and hospitality industry and media by registration only; there is a registration fee.

When do tickets go on sale?

Tickets for upcoming festivals will be released on a future date. Sponsors and special friends get early access, so subscribe to our our mailing list (if you haven't already) to stay abreast of the latest updates and friends-only opportunities.

I'm a journalist/editor/news anchor looking to write fabulous things about you. Where should I go?

Head on over to the Press Kit section of the website to check out past press releases, high-res cut-lined photos, stats, facts, and more. The Press Kit also details the festival's media credentials process. Questions or press inquiries? Please contact press@manhattancocktailclassic.com.

But I want to do more than just attend! I want to sponsor/host/organize/present/volunteer/bartend/generally have a hand in making this the greatest festival on earth. How can I get involved?

Oh so many ways! Visit the Contact page to sort out which category of inquiry best suits your ambitions, and then drop us a line.