Simon currently works in the capacity of International Ambassador for Plymouth Gin (and if you've heard of one, you've most likely heard of the other) and overseas the On-premise portfolio specialist team for Pernod Ricard USA. Over the past seven years, this role has taken him across the globe training the experts and first-time barkeeps alike as well as directing on-premise strategy for a portfolio of brands in the US; more than fifteen years in the spirits industry has gifted him with experiences relevant to all. From running a wine shop to opening some of England's most lauded cocktail bars, judging spirits in competition and marketing some of the biggest brands on the planet have made Mr. Ford a highly respected voice in the spirits industry.
Simon received the award for Best Brand Ambassador at New Orleans Tales of the Cocktail 2007 and was named an Industry Visionary in the UK. In addition to this his bar in the UK has won numerous awards including Best New Bar, Theme Magazine 2002, Best Bar, Theme Magazine 2003 and Best Cocktail offering, Theme magazine 2006 in addition it was named in the Guardian News Paper as one of the top 10 cocktail bars in the UK and as one of the Great Cocktail Bars of the World by the Diffords Guide.